Strengths - strong concept, very unique, eye catching, clever relates well to sports, gyms and personal training. very durable
Weaknesses- probably wouldn't easily fit in a wallet, easy to lose, not the most legible type
Opportunities - brand a gym out of similar concept. apply concept to actual sports wear or gym equipment.
Threats - costs of printing may be high, wouldn't be very easy to print, so I am sure once you have run out it is difficult to replace quickly and cheaply.
2. Ajoto
Strengths - good strong link between each piece of packagine, simple, most of aesthetics produced by the material used to package.
Weaknesses - You can't tell what the product is when the packaging is closed,
Opportunities - create a similar to 'Parker' the pen company, nice aesthetics will sell anything, even if it's just a pen.
Threats - obviously adds more cost to the final product, but this is a high quality product and I think it needs the packaging to highlight the quality of the product.
3. Project Graphics
Strengths - brilliant use of space and colour, very simple but still visually appealing, follows the colours of the Norwegian flag
Weaknesses - Information included on the design is too small for good promotion, even though asthetically it looks great, it is a promotional poster for a theatre production so you would have thought they would have wanted people to be able to understand the message with just a glance.
Opportunities - this visual idea could be actually created in a 3D interiror or exterior environment which means it could be be the visual identity of this specific theatre prduction.
Threats -
4. Proximity
Strengths - really clever concept, This would definitely appeal to many musicians and music lovers, they would just buy this fridge because of the packaging and the link to the 'Marshall' name
Weaknesses - it doesn't look like a fridge, packaging makes it still look like an amp, but I guess this is the point.
Opportunities - in this case, Marshall could literally sell anything they want and just package it in the same way they do their musical hardware, and people would buy it, The concept is simple and mainly uses the popularity of the Marshall brand to sell itself
Threats -it may be seen as a little bit pointless, even though interesting, people might not be silly enough to buy a fridge just because it is made by the people that make their amp.
5. Simon Frouws
Strengths - Visually these look fantastic, the production really stands out from standard playing card design, The cold gives a finish which makes the cards look almost noble.
Weaknesses - because of the finishing techniques used, the cards could become more easily permanently damaged
Opportunities - visual theme could be applied to a range of games,
Threats -probably more expensive to produce and purchase than regular playing cards.
6. OTOTO
Strengths - a fun office product,
Weaknesses - Not particularly any mmore practical than normal paper clips and I can guarantee that these would be much more expensive to purchase for much fewer paper clips
Opportunities - obviously they could possibly take it further and make paper clips or stationary out of many kinds of tinned foods.
Threats -A little bit pointless, they might be a bit of fun but they don't really change anything about the product or sardines.
7. Sergio Gaspar
Strengths - Nice consistent grid and type layout, nice use of image and photography. Great use of white.
Weaknesses - The publication is called 'Dress Me' you can read that from the typeface used but it isn't instant recognition
8. Demner, Merlicek & Bergmann
Strengths - good opportunity for consumer interaction, really simple and un complicated design,
Weaknesses - I don't really think the bottle that they have chosen and the pop cap, the shape of the bottle is good but the pop cap doesn't suit their the shape or colour of the label
Opportunities - possibility to change labels as and when you please, the labels can be used by collectors, especially if the labels change through the years.
Threats -because there is a slit to remove the label, this could possible fill with either beer or water, which would damage the aesthetics,
9. Tom Lane - Ginger Monkey
Strengths - I like the use of traditional style decoration is being applied to a modern and fashionable brand. you would never expect to see patterns and illustrations like this associated with a huge sports brand, but I think this works really nicely.
Weaknesses - possibly looks a little flimsy in it's production
Opportunities - the fact that this is a such a different design to what is usually associated with Air Jordan it could possible introduce a new / different target audience as well as the old.
Threats -It is possible that some current supporters of Air Jordans would not like the traditional style of gold etching and feminine traditional box.
10. Ryan Romanes
Strengths - Beautiful packaging, I like the fact that different types of wood have been used to produce the same box. simple laser cut design look great.
Weaknesses - You don't really get any idea what is inside the packaging
