I actually found creating a brand for myself was really really difficult, you don't realise how complicated it is to try and represent yourself and your design practice, I had a few ideas which I played around with below.
My first idea was based around simple shape, the formation of the triangles form the shame of an 'M' and an 'S' in the gaps of the pattern. This isn't that obvious but it is noticeable once you have realised it is there, the fact that is not obvious does not really seem like a problem to me as I think the pattern itself is aesthetically pleasing enough.
I didn't really know how to take this idea to the next level as some of the results just seemed a little random and was moving away from portraying my design personality.
I tried various different layouts to create shapes that kind of represent the shadows of a box or some kind of building girder.
Again some further development trying to incorporate my favorite colours into the logo, but I felt it was getting a little too messy and not as obvious that my initials an incorporated into the design.
The next Idea I had was again based around my initials with a flat wavey M and S creating a simple snake like patter, again i did like this logo but I didn't love it and thought it would need quite a bit more development to get it to a stage I was happy with and to be perfectly honest I thought i had a better idea so I just moved on.
These are just 2 quick ideas I had while playing around with shapes and the Viking Alphabet, but I was getting quite frustrated as I really wasn't producing anything that I would be willing to use to represent me and my graphic design practice.
The problem I was having was I think I wasn't thinking conceptually when trying to brand myself, which is strange because that is exactly how I do it when I produce other logos for set branding briefs, however here I have just focused on aestheticas because I know what style of design I like and I should design a logo that I enjoy to look at.
This idea started off of me thinking about the shutters and lenses of cameras, the the central ball representing the focus point and the outer shapes forming abstract shutters.
I was happy with this logo but thought it was missing something that I would usually incorporate, solid black space, by adding the thick curved border, it brings everything together and I also discovered that it now kind of looks like a cartoon face? with the M and S forming the eyes. I was finally happy with something I had produced for myself and by doing this I have developed quite a good idea of what the rest of my branded products will look like.
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